{"_id":"5705583c211f330e0084a8dc","version":{"_id":"5661bda7f5a87e0d00db3288","project":"5661bda6f5a87e0d00db3285","__v":9,"createdAt":"2015-12-04T16:21:59.490Z","releaseDate":"2015-12-04T16:21:59.490Z","categories":["5661bda8f5a87e0d00db3289","5661cd4bf183880d004d3195","5666281e3fcf5a0d000ef16b","56902d2e18c3920d00be8b5f","56afc7545b1f01170014dc31","56f9a06a4d2b4f3400edb648","5761c2fe207db7170022fc51","5925d868feb3f90f000a7595","5925db7af33cb40f007604fa"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"Learning the PushSpring UI","version_clean":"1.0.0","version":"1.0"},"project":"5661bda6f5a87e0d00db3285","parentDoc":null,"user":"5661cc12f183880d004d3193","category":{"_id":"5661bda8f5a87e0d00db3289","version":"5661bda7f5a87e0d00db3288","__v":3,"pages":["5661bda9f5a87e0d00db328b","566f0f1d46acce17000c88f6","56902db9f7eb9a0d00f4467c"],"project":"5661bda6f5a87e0d00db3285","sync":{"url":"","isSync":false},"reference":false,"createdAt":"2015-12-04T16:22:00.312Z","from_sync":false,"order":0,"slug":"documentation","title":"How To: PushSpring Audience Console"},"githubsync":"","__v":5,"updates":[],"next":{"pages":[],"description":""},"createdAt":"2016-04-06T18:41:00.772Z","link_external":false,"link_url":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":3,"body":"Lookalike segments are created by analyzing the app graph distribution of users in the original segment, and finding users who have statistically similar app graphs. You may recognize this as being similar to “users who bought x also bought y” feature most online retailers use. \n\nLet's create some lookalike segments now. \n[block:api-header]\n{\n  \"type\": \"basic\"\n}\n[/block]\n**Step 1.** Navigate to the \"Custom Segments\" section, screen left. \n[block:image]\n{\n  \"images\": [\n    {}\n  ]\n}\n[/block]\n**Step 2.** Find the custom segment you would like to augment via the lookalike tool, and expand your options within that segment. \n\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/OQozVBSSqKQMnqijn2ef_Expand%20Menu.png\",\n        \"Expand Menu.png\",\n        \"856\",\n        \"85\",\n        \"#2782b3\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n**Step 3.** Choose the \"LOOKALIKE\" option in the expanded menu. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/6e2f692-79OFdqIYSemLXFNc3nsy_Lookalike_on_menu.png\",\n        \"79OFdqIYSemLXFNc3nsy_Lookalike on menu.png\",\n        948,\n        141,\n        \"#f1f1f1\"\n      ]\n    }\n  ]\n}\n[/block]\n**Step 4.**  The \"Lookalike Expansion\" box will appear, and here is the easy part. Simply move the slider from left to right, across the expansion target scale, to increase or decrease your segment size. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/951f66b-Lookalike_.png\",\n        \"Lookalike .png\",\n        411,\n        431,\n        \"#efefef\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:callout]\n{\n  \"type\": \"success\",\n  \"title\": \"Looking for Scale AND Relevance?\",\n  \"body\": \"We suggest you stay within the green (high relevance) and the yellow (medium relevance) to gain scale while keeping your segment of users relevant.\"\n}\n[/block]\n**Step 5.** All set with your target number? Hit the \"Save\" button, and grab a coffee. Your segment should be available within 30 minutes for analysis and activation. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/QF3eOLDbQKKiR7lfOdTx_Save%20and%20wait.png\",\n        \"Save and wait.png\",\n        \"856\",\n        \"146\",\n        \"#318f97\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:callout]\n{\n  \"type\": \"info\",\n  \"title\": \"Hey, my lookalike segment is larger than my target!\",\n  \"body\": \"This sometimes happens because we create clusters of users who are similar to each other, and we add one cluster at a time into your expansion segment.  Clusters are of different sizes.  Our smallest cluster is ~1.5M users, and some clusters are several million.  As a result, we may overshoot the target because the next cluster to be added exceeds the target.\"\n}\n[/block]\n**Learn how to activate your lookalike segment [here](http://docs.pushspring.com/docs/how-to-export). **","excerpt":"","slug":"how-to-create-lookalike-models","type":"basic","title":"Create Lookalike Models"}

Create Lookalike Models


Lookalike segments are created by analyzing the app graph distribution of users in the original segment, and finding users who have statistically similar app graphs. You may recognize this as being similar to “users who bought x also bought y” feature most online retailers use. Let's create some lookalike segments now. [block:api-header] { "type": "basic" } [/block] **Step 1.** Navigate to the "Custom Segments" section, screen left. [block:image] { "images": [ {} ] } [/block] **Step 2.** Find the custom segment you would like to augment via the lookalike tool, and expand your options within that segment. [block:image] { "images": [ { "image": [ "https://files.readme.io/OQozVBSSqKQMnqijn2ef_Expand%20Menu.png", "Expand Menu.png", "856", "85", "#2782b3", "" ] } ] } [/block] **Step 3.** Choose the "LOOKALIKE" option in the expanded menu. [block:image] { "images": [ { "image": [ "https://files.readme.io/6e2f692-79OFdqIYSemLXFNc3nsy_Lookalike_on_menu.png", "79OFdqIYSemLXFNc3nsy_Lookalike on menu.png", 948, 141, "#f1f1f1" ] } ] } [/block] **Step 4.** The "Lookalike Expansion" box will appear, and here is the easy part. Simply move the slider from left to right, across the expansion target scale, to increase or decrease your segment size. [block:image] { "images": [ { "image": [ "https://files.readme.io/951f66b-Lookalike_.png", "Lookalike .png", 411, 431, "#efefef" ] } ] } [/block] [block:callout] { "type": "success", "title": "Looking for Scale AND Relevance?", "body": "We suggest you stay within the green (high relevance) and the yellow (medium relevance) to gain scale while keeping your segment of users relevant." } [/block] **Step 5.** All set with your target number? Hit the "Save" button, and grab a coffee. Your segment should be available within 30 minutes for analysis and activation. [block:image] { "images": [ { "image": [ "https://files.readme.io/QF3eOLDbQKKiR7lfOdTx_Save%20and%20wait.png", "Save and wait.png", "856", "146", "#318f97", "" ] } ] } [/block] [block:callout] { "type": "info", "title": "Hey, my lookalike segment is larger than my target!", "body": "This sometimes happens because we create clusters of users who are similar to each other, and we add one cluster at a time into your expansion segment. Clusters are of different sizes. Our smallest cluster is ~1.5M users, and some clusters are several million. As a result, we may overshoot the target because the next cluster to be added exceeds the target." } [/block] **Learn how to activate your lookalike segment [here](http://docs.pushspring.com/docs/how-to-export). **