{"_id":"5807d709bb7d942d00cf1b35","version":{"_id":"5661bda7f5a87e0d00db3288","project":"5661bda6f5a87e0d00db3285","__v":9,"createdAt":"2015-12-04T16:21:59.490Z","releaseDate":"2015-12-04T16:21:59.490Z","categories":["5661bda8f5a87e0d00db3289","5661cd4bf183880d004d3195","5666281e3fcf5a0d000ef16b","56902d2e18c3920d00be8b5f","56afc7545b1f01170014dc31","56f9a06a4d2b4f3400edb648","5761c2fe207db7170022fc51","5925d868feb3f90f000a7595","5925db7af33cb40f007604fa"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"Learning the PushSpring UI","version_clean":"1.0.0","version":"1.0"},"project":"5661bda6f5a87e0d00db3285","githubsync":"","user":"5661cc12f183880d004d3193","category":{"_id":"5661bda8f5a87e0d00db3289","version":"5661bda7f5a87e0d00db3288","__v":3,"pages":["5661bda9f5a87e0d00db328b","566f0f1d46acce17000c88f6","56902db9f7eb9a0d00f4467c"],"project":"5661bda6f5a87e0d00db3285","sync":{"url":"","isSync":false},"reference":false,"createdAt":"2015-12-04T16:22:00.312Z","from_sync":false,"order":0,"slug":"documentation","title":"How To: PushSpring Audience Console"},"__v":1,"parentDoc":null,"metadata":{"title":"","description":"","image":[]},"updates":[],"next":{"pages":[],"description":""},"createdAt":"2016-10-19T20:26:49.146Z","link_external":false,"link_url":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":4,"body":"We've introduced Dumbbell Dot Plots to better illustrate Over Indexing Apps in the PushSpring Audience Console. Let's take a few minutes to explore Dumbbell Dot Plots and why Over Indexing Apps should matter to you. \n[block:api-header]\n{\n  \"type\": \"basic\"\n}\n[/block]\n\n[block:callout]\n{\n  \"type\": \"info\",\n  \"body\": \"Dumbbell Dot Plots are a great way compare of two populations' attributes, the general population compared to your Custom Segment in this instance.  The Dumbbell Dot Plot allows you to also see the overall breadth of that attribute within each of those populations.  \\n\\nEssentially you see **both difference and size** in one simple graphic. Make sense?\",\n  \"title\": \"New to Dumbbell Dot Plots?\"\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Why Should Over Indexing Apps Matter to You?\"\n}\n[/block]\nIt is important to understand Over Indexing Apps because this information can help you recognize characteristics, and unique app ownership patterns of your target audience and how to better reach and deliver relevant messages to users. \n[block:callout]\n{\n  \"type\": \"info\",\n  \"body\": \"Over Indexing Apps are apps which are installed on devices in your segment, at a higher rate than on devices in the general population.\",\n  \"title\": \"What is an Over Indexing App?\"\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"How Can I Understand and Use Absolute and Proportional Differences?\"\n}\n[/block]\n**Absolute Difference** \n\nAbsolute difference is the difference in app ownership rate between members of your segment, versus the general population. \n\nFor example, in the September Newsletter List segment, 33% of devices have Zillow Real Estate installed. PushSpring finds that in the general population of devices, only 19% have Zillow Real Estate installed. Therefore this segment has a Zillow Real Estate app ownership rate of 13% more than the general population. \n\n**Why is this important? ** \n\nFinding apps with the highest absolute difference in app ownership rate allows marketers to identify which apps distinguish a particular audience segment from the general population.  Use this metric to craft tailored messages or product features that will resonate with audience segments based on their app-based interests. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/de2b990-Absolute.png\",\n        \"Absolute.png\",\n        1246,\n        313,\n        \"#386b99\"\n      ]\n    }\n  ]\n}\n[/block]\n**Proportional Difference **\n\nThe proportional difference is the factor increase by which an app is installed on devices in a segment, compared to the general population.\n\nFor example, in the September Newsletter List segment, 8% of devices have NPR News installed. PushSpring finds that 4% of devices from the general population have the NPR News app installed. Therefore the proportional difference is 2.0x. \n\nIf the general population ownership of an app is 0% the proportional difference for that app in a segment is infinite. \n\n**Why is this important?** \n\nFinding apps with the highest proportional difference in app ownership rate allows marketers to identify unique traits of a particular audience segment.  Use this metric to extract these unique traits and build additional targeting segments that have high overlap with a core audience segment.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/5b3f8a2-Proportional.png\",\n        \"Proportional.png\",\n        1242,\n        302,\n        \"#4e6172\"\n      ]\n    }\n  ]\n}\n[/block]","excerpt":"","slug":"how-to-understanding-over-indexing-apps","type":"basic","title":"Understanding Over Indexing Apps"}

Understanding Over Indexing Apps


We've introduced Dumbbell Dot Plots to better illustrate Over Indexing Apps in the PushSpring Audience Console. Let's take a few minutes to explore Dumbbell Dot Plots and why Over Indexing Apps should matter to you. [block:api-header] { "type": "basic" } [/block] [block:callout] { "type": "info", "body": "Dumbbell Dot Plots are a great way compare of two populations' attributes, the general population compared to your Custom Segment in this instance. The Dumbbell Dot Plot allows you to also see the overall breadth of that attribute within each of those populations. \n\nEssentially you see **both difference and size** in one simple graphic. Make sense?", "title": "New to Dumbbell Dot Plots?" } [/block] [block:api-header] { "type": "basic", "title": "Why Should Over Indexing Apps Matter to You?" } [/block] It is important to understand Over Indexing Apps because this information can help you recognize characteristics, and unique app ownership patterns of your target audience and how to better reach and deliver relevant messages to users. [block:callout] { "type": "info", "body": "Over Indexing Apps are apps which are installed on devices in your segment, at a higher rate than on devices in the general population.", "title": "What is an Over Indexing App?" } [/block] [block:api-header] { "type": "basic", "title": "How Can I Understand and Use Absolute and Proportional Differences?" } [/block] **Absolute Difference** Absolute difference is the difference in app ownership rate between members of your segment, versus the general population. For example, in the September Newsletter List segment, 33% of devices have Zillow Real Estate installed. PushSpring finds that in the general population of devices, only 19% have Zillow Real Estate installed. Therefore this segment has a Zillow Real Estate app ownership rate of 13% more than the general population. **Why is this important? ** Finding apps with the highest absolute difference in app ownership rate allows marketers to identify which apps distinguish a particular audience segment from the general population. Use this metric to craft tailored messages or product features that will resonate with audience segments based on their app-based interests. [block:image] { "images": [ { "image": [ "https://files.readme.io/de2b990-Absolute.png", "Absolute.png", 1246, 313, "#386b99" ] } ] } [/block] **Proportional Difference ** The proportional difference is the factor increase by which an app is installed on devices in a segment, compared to the general population. For example, in the September Newsletter List segment, 8% of devices have NPR News installed. PushSpring finds that 4% of devices from the general population have the NPR News app installed. Therefore the proportional difference is 2.0x. If the general population ownership of an app is 0% the proportional difference for that app in a segment is infinite. **Why is this important?** Finding apps with the highest proportional difference in app ownership rate allows marketers to identify unique traits of a particular audience segment. Use this metric to extract these unique traits and build additional targeting segments that have high overlap with a core audience segment. [block:image] { "images": [ { "image": [ "https://files.readme.io/5b3f8a2-Proportional.png", "Proportional.png", 1242, 302, "#4e6172" ] } ] } [/block]